My Mini Label is a small Danish brand designing and producing decoration, accessories and home textiles to the baby and toddler room. My Mini Label is a graphic and poetic universe where all products are designed with love for the child’s creative and playful mind.

All products are made with great focus on sustainability, details, and quality. Even the smallest detail is important all the way through our work. We produce all products in GOTS certified cotton and using only oekotex trimming and printing.


My Mini Label was founded in Copenhagen in 2015 by designer and product developer Louise Danner Jans, who after becoming a mother fell in love with designing products and prints for kids. Since then the philosophy has been to design products that can give a cozy and whimsical feeling in our kids’ room.